Crossing the chasm : marketing and selling discruptive products to mainstream customers

Crossing the chasm marketing and selling discruptive products to mainstream customers

Bibliographic Details
Main Author: Moore, Geoffrey A. (-)
Format: Book
Language:Inglés
Published: New York : Collins 2002
Edition:Rev. ed
Subjects:
Mecánica > Diseño industrial
See on Universidad de Navarra:https://unika.unav.edu/discovery/fulldisplay?docid=alma991002820209708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es
Description
Physical Description:xxi, 227 p. : gráf. ; 21 cm
Bibliography:Contiene referencias bibliográficas e índices
ISBN:9780060517120

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