El marketing como estrategia claves para innovar y lograr crecimientos sostenidos

Bibliographic Details
Main Author: Kumar, Nirmalya (-)
Other Authors: García Madera, Marta
Format: Book
Language:Castellano
Published: Barcelona : Deusto 2005
Subjects:
See on Universidad de Navarra:https://unika.unav.edu/discovery/fulldisplay?docid=alma991002700009708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es
Description
Item Description:"HBS Press"-- Cub.
Traducción de: Marketing as strategy
Physical Description:258 p. : gráf. ; 24 cm
ISBN:9788423423095