Tested advertising copy 201 tests of 480 ads, with factual results in readership, inquiries or sales, and analyses of basic success factors for ad copy as viewed by Gallup, Politz, Shepard, and Schwerin
| Autor principal: | |
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| Formato: | Libro |
| Idioma: | Inglés |
| Publicado: |
Pleasantville, N.Y.:
Printers' Ink Books
[1955]
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| Ver en Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991002680009708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
| Descripción Física: | 208 p. : illus. ; 29 cm |
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