Marketing communications decision making as a process of interaction between buyer and seller
| Autor principal: | |
|---|---|
| Formato: | Libro |
| Idioma: | Inglés |
| Publicado: |
New York [etc.] :
John Wiley & Sons
1972.
|
| Edición: | 2nd ed |
| Colección: | Wiley marketing series.
|
| Ver en Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991002654169708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
| Descripción Física: | [9], 499 p. : il. ; 26 cm |
|---|---|
| Bibliografía: | Bibliografía: p.471-490. - Indice. |
| ISBN: | 9780471184010 |
