The race for innovation marketing research for pole position
| Corporate Authors: | , |
|---|---|
| Format: | Book |
| Language: | Inglés |
| Published: |
Amsterdam :
ESOMAR
1999
|
| Subjects: | |
| See on Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991002561029708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
| Physical Description: | XI, 487 p. ; 23 cm |
|---|---|
| Bibliography: | Bibliogr. |
| ISBN: | 9789283112877 |
