Byfield, S. (1999). Better research for better media decisions. ESOMAR.
Chicago Style (17th ed.) CitationByfield, Sheila. Better Research for Better Media Decisions. Amsterdam: ESOMAR, 1999.
MLA (9th ed.) CitationByfield, Sheila. Better Research for Better Media Decisions. ESOMAR, 1999.
Warning: These citations may not always be 100% accurate.