Better research for better media decisions

Better research for better media decisions

Bibliographic Details
Other Authors: Byfield, Sheila, editor literario (editor literario)
Format: Book
Language:Inglés
Published: Amsterdam : ESOMAR [1999]
Series:ESOMAR monograph ; 7
Subjects:
Análisis de mercado > Estudios, ensayos, etc.
Medios de comunicación social > Estudios, ensayos, etc.
Publicidad > Estudios, ensayos, etc.
See on Universidad de Navarra:https://unika.unav.edu/discovery/fulldisplay?docid=alma991002490249708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es
Description
Physical Description:VI, 160 p. :il. ; 23 cm
ISBN:9789283102830

Similar Items