Cita APA (7a ed.)

Rathmell, J. M. (1969). Managing the marketing function: Concepts, analysis, and application. Wiley & Sons.

Cita Chicago Style (17a ed.)

Rathmell, John M. Managing the Marketing Function: Concepts, Analysis, and Application. New York [etc.]: Wiley & Sons, 1969.

Cita MLA (9a ed.)

Rathmell, John M. Managing the Marketing Function: Concepts, Analysis, and Application. Wiley & Sons, 1969.