Managing the marketing function concepts, analysis, and application
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | Inglés |
| Published: |
New York [etc.] :
Wiley & Sons
1969
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| Series: | The Wiley Marketing Series
|
| Subjects: | |
| See on Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991002357399708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
| Physical Description: | XXI, 636 p., [1] h. pleg. ; 24 cm |
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