A multi-country study of value systems and their relationship to the degree of standardization feasible in international advertising
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| Format: | Thesis |
| Language: | Inglés |
| Published: |
Ann Arbor :
University Microfilms International
2007
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| Series: | UMI Dissertation services
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| Subjects: | |
| See on Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991001942449708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
