A multi-country study of value systems and their relationship to the degree of standardization feasible in international advertising
| Autor principal: | |
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| Formato: | Tesis |
| Idioma: | Inglés |
| Publicado: |
Ann Arbor :
University Microfilms International
2007
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| Colección: | UMI Dissertation services
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| Materias: | |
| Ver en Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991001942449708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
| Notas: | Xerocopia del original de 1993 El autor figura de esta forma en la portada |
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| Descripción Física: | viii, 194 p. ; 22 cm |
