Ueltschy, L. C. (2007). A multi-country study of value systems and their relationship to the degree of standardization feasible in international advertising. University Microfilms International.
Cita Chicago Style (17a ed.)Ueltschy, Linda Carol. A Multi-country Study of Value Systems and Their Relationship to the Degree of Standardization Feasible in International Advertising. Ann Arbor: University Microfilms International, 2007.
Cita MLA (9a ed.)Ueltschy, Linda Carol. A Multi-country Study of Value Systems and Their Relationship to the Degree of Standardization Feasible in International Advertising. University Microfilms International, 2007.
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