Advertising and the mind of the consumer what works, what doesn't, and why
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| Otros Autores: | |
| Formato: | Libro |
| Idioma: | Inglés |
| Publicado: |
St. Leonards, NSW :
Allen & Unwin
2000.
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| Edición: | 2nd ed |
| Materias: | |
| Ver en Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991001742469708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
| Notas: | "New revised international edition"--Cover. |
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| Descripción Física: | xv, 326 p. : il. ; 23 cm |
| Bibliografía: | Includes bibliographical references (p. 304-315) and index. |
| ISBN: | 9781865082318 |
