The founding fathers of advertising research a tribute by the Advertising Research Foundation
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| Otros Autores: | |
| Formato: | Libro |
| Idioma: | Inglés |
| Publicado: |
New York :
Advertising Research Foundation
1977.
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| Materias: | |
| Ver en Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991001263829708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
| Notas: | Cover title. "Reprinted from the Journal of Advertising Research, June l977." |
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| Descripción Física: | 32 h. : ports. ; 28 cm |
