Marketing myths that are killing business the cure for death wish marketing
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | Castellano |
| Published: |
New York [etc.] :
McGraw-Hill
1994
|
| Subjects: | |
| See on Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991001156359708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
| Physical Description: | XXXV, 308 p. : il. ; 24 cm |
|---|---|
| ISBN: | 9780070111240 |
