Marketing myths that are killing business the cure for death wish marketing
| Autor principal: | |
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| Otros Autores: | |
| Formato: | Libro |
| Idioma: | Castellano |
| Publicado: |
New York [etc.] :
McGraw-Hill
1994
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| Materias: | |
| Ver en Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991001156359708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
| Descripción Física: | XXXV, 308 p. : il. ; 24 cm |
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| ISBN: | 9780070111240 |
