Advertising in America : the consumer view : a report and interpretation of the American Association of Advertising Agencies' study on the consumer judgment of advertising

Advertising in America the consumer view : a report and interpretation of the American Association of Advertising Agencies' study on the consumer judgment of advertising

Detalles Bibliográficos
Autor principal: Bauer, Raymond A. (-)
Autor Corporativo: Harvard University Graduate School of Business Administration, editor (editor)
Otros Autores: Greyser, Stephen A., coautor (coautor), Kanter, Donald L., colaborador (colaborador), Weilbacher, William M., colaborador (otros), Courtney, Alice E., otros, Gale, Christopher, otros
Formato: Libro
Idioma:Inglés
Publicado: Boston : Division of Research, Graduate School of Business Administration, Harvard University 1968
Materias:
Publicidad > Aspectos psicológicos
Consumidores > Estados Unidos.
Ver en Universidad de Navarra:https://unika.unav.edu/discovery/fulldisplay?docid=alma991001054629708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es
Descripción
Descripción Física:XXVI, 473 p. ; 21 cm

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