Podcasting marketing strategy a complete guide to creating, publishing and monetizing a successful podcast
"Podcasting is a hugely persuasive yet under-utilized channel accessed by an affluent and influential demographic. In a crowded and noisy digital environment, it gives organizations, brand builders and marketers the unique opportunity to stand out and drive engagement with target audiences. It...
| Other Authors: | , |
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| Format: | Book |
| Language: | Inglés |
| Published: |
London :
KoganPage
2019
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| Edition: | 1st published |
| Subjects: | |
| See on Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991001036369708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
| Summary: | "Podcasting is a hugely persuasive yet under-utilized channel accessed by an affluent and influential demographic. In a crowded and noisy digital environment, it gives organizations, brand builders and marketers the unique opportunity to stand out and drive engagement with target audiences. It offers accurate and measurable levels of allegiance that can only be dreamed of on other digital channels" (Amazon) |
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| Physical Description: | XI, 251 p. ; 24 cm |
| ISBN: | 9780749498542 9780749486235 |
