Podcasting marketing strategy a complete guide to creating, publishing and monetizing a successful podcast

"Podcasting is a hugely persuasive yet under-utilized channel accessed by an affluent and influential demographic. In a crowded and noisy digital environment, it gives organizations, brand builders and marketers the unique opportunity to stand out and drive engagement with target audiences. It...

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Detalles Bibliográficos
Otros Autores: Rowles, Daniel, autor (autor), Rogers, Ciaran, autor
Formato: Libro
Idioma:Inglés
Publicado: London : KoganPage 2019
Edición:1st published
Materias:
Ver en Universidad de Navarra:https://unika.unav.edu/discovery/fulldisplay?docid=alma991001036369708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es
Descripción
Sumario:"Podcasting is a hugely persuasive yet under-utilized channel accessed by an affluent and influential demographic. In a crowded and noisy digital environment, it gives organizations, brand builders and marketers the unique opportunity to stand out and drive engagement with target audiences. It offers accurate and measurable levels of allegiance that can only be dreamed of on other digital channels" (Amazon)
Descripción Física:XI, 251 p. ; 24 cm
ISBN:9780749498542
9780749486235