Marketing for hospitality and tourism

Bibliographic Details
Other Authors: Kotler, Philip, 1931- (-), Bowen, John T., Makens, James C., Baloglu, Seyhmus
Format: Book
Language:Inglés
Published: Boston : Pearson cop. 2017
Edition:7th ed
Subjects:
See on Universidad de Navarra:https://unika.unav.edu/discovery/fulldisplay?docid=alma991000900579708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es
Description
Physical Description:xxii, 658 p. : il. ; 29 cm
Bibliography:Incluye referencias bibliográficas e índice
ISBN:9780134151922