Marketing estratégico

Bibliographic Details
Main Author:	Lambin, Jean-Jacques, 1933- (-)
Other Authors:	Mollá Descals, Alejandro, traductor (traductor), Miquel Peris, Salvador, traductor (otros), Martén Uliarte, Iván, otros
Format:	Book
Language:	Castellano
Published:	Madrid [etc.] : McGraw-Hill 1994
Edition:	2a ed
Subjects:	Gestión de marketing
See on Universidad de Navarra:	https://unika.unav.edu/discovery/fulldisplay?docid=alma991000811629708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es

Description
Physical Description:	XVIII, 490 p. ; 24 cm

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