Legendary brands : unleashing the power of storytelling to create a winning marketing strategy

Legendary brands unleashing the power of storytelling to create a winning marketing strategy

Bibliographic Details
Main Author: Vincent, Laurence (-)
Format: Book
Language:Inglés
Published: Chicago : Dearborn Trade Pub cop. 2002
Subjects:
Mercancías > Marketing.
Marcas comerciales > Marketing.
Gestión de empresas.
See on Universidad de Navarra:https://unika.unav.edu/discovery/fulldisplay?docid=alma991000617309708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es
Description
Physical Description:X, 321 p. : il. ; 24 cm
Bibliography:Bibliografía : p. 309-312 e índice
ISBN:9780793155606

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