Social responsibility in marketing a proactive and profitable marketing management strategy
Autor principal: | |
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Formato: | Libro |
Idioma: | Inglés |
Publicado: |
Westport [etc.] :
Quorum Books
1992
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Materias: | |
Ver en Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991000570369708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
Descripción Física: | XIV, 198 p. ; 22 cm |
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ISBN: | 9780899306285 |