The Hummer and the Mini : navigating the contradictions of the new trend landscape

The Hummer and the Mini navigating the contradictions of the new trend landscape

Bibliographic Details
Main Author: Waters, Robyn (-)
Format: Book
Language:Inglés
Published: New York : Portfolio cop. 2006
Subjects:
Marketing > Investigación
Gestión de marketing
Nuevos productos
Consumidores > Conducta
Online Access:Sumario
See on Universidad de Navarra:https://unika.unav.edu/discovery/fulldisplay?docid=alma991000326569708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es
Description
Item Description:Incluye índice
Physical Description:xv, 222 p. : il. ; 22 cm
ISBN:9781591841364

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