Integrated marketing making marketing work in industrial and business-to-business marketing
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | Inglés |
| Published: |
London [etc.] :
McGraw-Hill
1994
|
| Series: | Marketing for professionals
|
| Subjects: | |
| See on Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991000277869708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
| Physical Description: | XVI, 185 p. ; 23 cm |
|---|---|
| ISBN: | 9780077077686 |
