Integrated marketing making marketing work in industrial and business-to-business marketing
| Autor principal: | |
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| Formato: | Libro |
| Idioma: | Inglés |
| Publicado: |
London [etc.] :
McGraw-Hill
1994
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| Colección: | Marketing for professionals
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| Materias: | |
| Ver en Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991000277869708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
| Descripción Física: | XVI, 185 p. ; 23 cm |
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| ISBN: | 9780077077686 |
