APA (7th ed.) Citation

Skinner, R. N. (1994). Integrated marketing: Making marketing work in industrial and business-to-business marketing. McGraw-Hill.

Chicago Style (17th ed.) Citation

Skinner, Richard N. Integrated Marketing: Making Marketing Work in Industrial and Business-to-business Marketing. London [etc.]: McGraw-Hill, 1994.

MLA (9th ed.) Citation

Skinner, Richard N. Integrated Marketing: Making Marketing Work in Industrial and Business-to-business Marketing. McGraw-Hill, 1994.