The Prisoner and the Penguin
" The power of a good story has long been recognised. It seems that, as a race, we humans love a good story. But stories arent just for pure enjoyment - they have long been a powerful tool for teaching. This book is an alternative to the traditional marketing handbook. Rather than a textbook,...
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| Format: | Other |
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Madrid
LID Editorial Empresarial, S.L
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| Series: | LID Publishing
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| Online Access: | Texto completo en Odilo |
| See on Universidad Loyola - Universidad Loyola Granada: | https://colectivo.uloyola.es/Record/Odilo00048856 |
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| Summary: | " The power of a good story has long been recognised. It seems that, as a race, we humans love a good story. But stories arent just for pure enjoyment - they have long been a powerful tool for teaching. This book is an alternative to the traditional marketing handbook. Rather than a textbook, it is an enjoyable story-book that brings to life some of the key principles of marketing in an easy-to-read, accessible form. Some of these stories are quite remarkable and almost unbelievable; but all are true and remind marketers and businesspeople that the best marketing is something which people tell others about and retell over many years." |
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| ISBN: | 9781907794438 |
