Competitive strategy for media firms strategic and brand management in changing media markets

Bibliographic Details
Main Author:	Chan-Olmsted, Sylvia M. (-)
Format:	eBook
Language:	Inglés
Published:	Mahwah, N.J. : L. Erlbaum Associates 2005.
Series:	LEA's communication series.
Subjects:	Broadcasting > Management. Brand name products > Management. Branding (Marketing) Electronic books.
Online Access:	https://recursos.uloyola.es/login?url=https://accedys.uloyola.es:8443/accedix0/sitios/ebook.php?id=156574
See on Universidad Loyola - Universidad Loyola Granada:	https://colectivo.uloyola.es/Record/ELB156574

Request an interlibrarian loan: Email

Description
Physical Description:	xiv, 242 p. : ill
Bibliography:	Includes bibliographical references and indexes.

Similar Items