What's in a name? advertising and the concept of brands
| Main Author: | |
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| Other Authors: | |
| Format: | eBook |
| Language: | Inglés |
| Published: |
Armonk, N.Y. :
M.E. Sharpe
c2003.
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| Edition: | 2nd ed |
| Subjects: | |
| Online Access: | https://recursos.uloyola.es/login?url=https://accedys.uloyola.es:8443/accedix0/sitios/ebook.php?id=141949 |
| See on Universidad Loyola - Universidad Loyola Granada: | https://colectivo.uloyola.es/Record/ELB141949 |
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| Physical Description: | xxiii, 308 p. : ill |
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| Bibliography: | Includes bibliographical references and index. |
