The new brand spirit how communicating sustainability builds brands, reputations and profits

Bibliographic Details
Other Authors:	Conrad, Christian A., 1966- author (author), Thompson, Marjorie, 1957- author
Format:	eBook
Language:	Inglés
Published:	London [England] ; New York, New York : Routledge 2016.
Subjects:	Social responsibility of business. Sustainable development > Social aspects. Social marketing. Electronic books.
Online Access:	https://recursos.uloyola.es/login?url=https://accedys.uloyola.es:8443/accedix0/sitios/ebook.php?id=139257
See on Universidad Loyola - Universidad Loyola Granada:	https://colectivo.uloyola.es/Record/ELB139257

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Description
Physical Description:	1 online resource (382 pages) : illustrations, tables
Bibliography:	Includes bibliographical references at the end of each chapters and index.
ISBN:	9781317023043

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