Marketing technologies corporate cultures and technological change
| Autor principal: | |
|---|---|
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
London ; New York :
Routledge
2013.
|
| Colección: | Routledge studies in innovation, organization and technology ;
25. |
| Materias: | |
| Acceso en línea: | https://recursos.uloyola.es/login?url=https://accedys.uloyola.es:8443/accedix0/sitios/ebook.php?id=137254 |
| Ver en Universidad Loyola - Universidad Loyola Granada: | https://colectivo.uloyola.es/Record/ELB137254 |
Solicitar por préstamo interbibliotecario:
Correo
Tabla de Contenidos:
- The "market turn" in science and technology studies
- Marketing technologies : in theory, and in practice
- Inside corporations : an ethnographic approach
- Becoming a neophyte marketer
- Marketing texts as discursive objects, or do texts speak for themselves?
- "Softly, softly" tagging the world
- RFID "theatre of the proof"
- Concluding remarks.
