School commercialism : from democratic ideal to market commodity

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School commercialism from democratic ideal to market commodity

Bibliographic Details
Main Author:	Molnar, Alex (-)
Format:	eBook
Language:	Inglés
Published:	New York : Routledge 2005.
Series:	Positions (RoutledgeFalmer (Firm))
Subjects:	Commercialism in schools > United States. Business and education > United States. Education > United States > Marketing. Electronic books.
Online Access:	https://recursos.uloyola.es/login?url=https://accedys.uloyola.es:8443/accedix0/sitios/ebook.php?id=135767
See on Universidad Loyola - Universidad Loyola Granada:	https://colectivo.uloyola.es/Record/ELB135767

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Table of Contents:

Every child a consumer
The sky's the limit: trends in schoolhouse marketing since 1990
Eat, drink, and be diabetic: using schools to promote illness
Controlling the masses vs. liberating them: Edward Bernays and John Dewey considered
Whittle or virtually nothing: the emergence of Edison schools and knowledge universe
Futures trading: buying and selling education in the global marketplace.