International marketing a strategic approach to world markets
| Main Author: | |
|---|---|
| Format: | eBook |
| Language: | Inglés |
| Published: |
London :
Routledge
2013.
|
| Series: | Routledge library editions. International marketing ;
v. 25 |
| Subjects: | |
| Online Access: | https://recursos.uloyola.es/login?url=https://accedys.uloyola.es:8443/accedix0/sitios/ebook.php?id=132483 |
| See on Universidad Loyola - Universidad Loyola Granada: | https://colectivo.uloyola.es/Record/ELB132483 |
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| Item Description: | First published in 1977 by Unwin Hyman. Revised edition 1987, seventh edition 1991. |
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| Physical Description: | 1 online resource (307 pages) : illustration |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781135133665 |
