Knowledge-based marketing : the 21st century competitive edge

Knowledge-based marketing the 21st century competitive edge

Bibliographic Details
Main Author: Chaston, Ian (-)
Format: eBook
Language:Inglés
Published: London ; Thousand Oaks, Calif. : Sage Publications 2004.
Subjects:
Marketing.
Marketing > Management.
Knowledge management.
Libros electrónicos.
Online Access:https://recursos.uloyola.es/login?url=https://accedys.uloyola.es:8443/accedix0/sitios/ebook.php?id=130820
See on Universidad Loyola - Universidad Loyola Granada:https://colectivo.uloyola.es/Record/ELB130820
Request an interlibrarian loan: Email
Description
Physical Description:1 recurso en línea (xi, 274 páginas) : ilustraciones
Bibliography:Incluye referencias bibliográficas (páginas 254-267) índice.
ISBN:9781412931632

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