Mobile marketing achieving competitive advantage through wireless technology

Bibliographic Details
Main Author: Michael, Alex (-)
Format: Book
Language:Inglés
Published: Oxford [etc.] Butterworth-Heinemann 2006
Edition:1a edición
Subjects:
See on Universidad Loyola - Universidad Loyola Granada:https://colectivo.uloyola.es/Record/216704
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Description
Physical Description:X, 237 páginas ; 24 cm
ISBN:9780750667470