Marketing in developing countries
The articles in this collection discuss the role of marketing in development, and include case studies from various developing countries. They consider state enterprises, marketing education, birth control and comparative marketing models.
| Main Author: | |
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| Format: | eBook |
| Language: | Inglés |
| Published: |
New York [etc.]
Routledge
2015
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| Series: | Colección de libros electrónicos de ULoyola
Marketing (Routledge) Libros electrónicos en Ebscohost |
| Subjects: | |
| Online Access: | Enlace al texto completo en ebscohost |
| See on Universidad Loyola - Universidad Loyola Granada: | https://colectivo.uloyola.es/Record/190528 |
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| Summary: | The articles in this collection discuss the role of marketing in development, and include case studies from various developing countries. They consider state enterprises, marketing education, birth control and comparative marketing models. |
|---|---|
| Physical Description: | 1 recurso en línea |
| ISBN: | 9781138792531 9781317646709 9781317646693 |
