Cita APA (7a ed.)

Burns, A. C. (2006). Marketing?Research. Prentice Hall.

Cita Chicago Style (17a ed.)

Burns, Alvin C. Marketing?Research. Madrid [etc.]: Prentice Hall, 2006.

Cita MLA (9a ed.)

Burns, Alvin C. Marketing?Research. Prentice Hall, 2006.