Persuasive copywriting using psychology to influence, engage and sell
Introduction: how to write like an angel and sell like a demon -- Harnessing the power of emotional copywriting to persuade your prospects -- Three big ideas you should use before benefits -- A powerful process for developing customer empathy -- Flattery will get you everywhere -- The ancient Greek...
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| Format: | Book |
| Language: | Inglés |
| Published: |
London
Kogan Page
2015
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| Subjects: | |
| See on Universidad Loyola - Universidad Loyola Granada: | https://colectivo.uloyola.es/Record/184887 |
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