Persuasive copywriting using psychology to influence, engage and sell
Introduction: how to write like an angel and sell like a demon -- Harnessing the power of emotional copywriting to persuade your prospects -- Three big ideas you should use before benefits -- A powerful process for developing customer empathy -- Flattery will get you everywhere -- The ancient Greek...
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| Formato: | Libro |
| Idioma: | Inglés |
| Publicado: |
London
Kogan Page
2015
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| Materias: | |
| Ver en Universidad Loyola - Universidad Loyola Granada: | https://colectivo.uloyola.es/Record/184887 |
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| Sumario: | Introduction: how to write like an angel and sell like a demon -- Harnessing the power of emotional copywriting to persuade your prospects -- Three big ideas you should use before benefits -- A powerful process for developing customer empathy -- Flattery will get you everywhere -- The ancient Greek secret of emotionally engaging copy -- Copywriting and connecting on social media -- Yes! I want your tips on the best way to ask for the order -- Five pleasure-inducing techniques for copywriters -- How to engage your imagination and free your creativity -- Finding your voice (and that of others) -- The definitive way to judge when grammar matters in copywriting -- An age-old method of injecting life into your sales pitch |
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| Descripción Física: | XXV, 226 p. ; 24 cm |
| ISBN: | 9780749473990 |
