Global brand strategy unlocking branding potential across countries, cultures & markets
| Main Author: | |
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| Format: | Book |
| Language: | Inglés |
| Published: |
London
Kogan Page
2005
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| Subjects: | |
| See on Universidad Loyola - Universidad Loyola Granada: | https://colectivo.uloyola.es/Record/99086 |
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| Physical Description: | xii, 260 p. : il. ; 24 cm |
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| ISBN: | 9780749444693 |
