Marketing Ethics & Society

Marketing Ethics & Society

Taking a holistic and international perspective, this book critically examines the ethical challenges marketing faces and explores strategies marketers can use to respond to those challenges.

Bibliographic Details
Main Author: Eagle, Lynne (-)
Other Authors: Dahl, Stephan
Format: Book
Language:Inglés
Published: London Sage Publications 2015
Subjects:
Marketing social
Marketing > Aspectos sociales
Marketing > Aspectos éticos
Ética profesional
See on Universidad Loyola - Universidad Loyola Granada:https://colectivo.uloyola.es/Record/98931
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Description
Summary:Taking a holistic and international perspective, this book critically examines the ethical challenges marketing faces and explores strategies marketers can use to respond to those challenges.
Physical Description:300 p. ; 24 cm
ISBN:9781446296615

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