Marketing Ethics & Society
Taking a holistic and international perspective, this book critically examines the ethical challenges marketing faces and explores strategies marketers can use to respond to those challenges.
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| Formato: | Libro |
| Idioma: | Inglés |
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London
Sage Publications
2015
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| Ver en Universidad Loyola - Universidad Loyola Granada: | https://colectivo.uloyola.es/Record/98931 |
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| Sumario: | Taking a holistic and international perspective, this book critically examines the ethical challenges marketing faces and explores strategies marketers can use to respond to those challenges. |
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| Descripción Física: | 300 p. ; 24 cm |
| ISBN: | 9781446296615 |
