Successful direct marketing methods : interactive, database, and customer-based marketing for digital age

Successful direct marketing methods interactive, database, and customer-based marketing for digital age

Bibliographic Details
Main Author: Stone, Bob, 1918- (-)
Other Authors: Jacobs, Ron
Format: Book
Language:Inglés
Published: London [etc.] McGraw-Hill 2008
Edition:8th ed
Subjects:
Marketing directo
See on Universidad Loyola - Universidad Loyola Granada:https://colectivo.uloyola.es/Record/98182
Request an interlibrarian loan: Email
Description
Physical Description:XXVIII, 663 p.; 25 cm
ISBN:9780071458290

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