The persuasion handbook developments in theory and practice

The Persuasion Handbook provides readers with cogent, comprehensive summaries of research in a wide range of areas related to persuasion. From a topical standpoint, this handbook takes an interdisciplinary approach, covering issues of interest to interpersonal and mass communication researchers as w...

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Detalles Bibliográficos
Otros Autores: Pfau, Michael, 1945-2009 (-), Dillard, James Price
Formato: Libro electrónico
Idioma:Inglés
Publicado: Thousand Oaks, Calif SAGE Publications 2002
Edición:2nd ed
Colección:Colección de libros electrónicos de ULoyola
Libros electrónicos en Ebscohost
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Acceso en línea:> Texto completo en Ebook Collection (Ebsco)
Ver en Universidad Loyola - Universidad Loyola Granada:https://colectivo.uloyola.es/Record/91796
Solicitar por préstamo interbibliotecario: Correo
Descripción
Sumario:The Persuasion Handbook provides readers with cogent, comprehensive summaries of research in a wide range of areas related to persuasion. From a topical standpoint, this handbook takes an interdisciplinary approach, covering issues of interest to interpersonal and mass communication researchers as well as psychologists and public health practitioners.
Descripción Física:1 recurso en línea (xx, 874 p.)
ISBN:9781452261591