The persuasion handbook developments in theory and practice
The Persuasion Handbook provides readers with cogent, comprehensive summaries of research in a wide range of areas related to persuasion. From a topical standpoint, this handbook takes an interdisciplinary approach, covering issues of interest to interpersonal and mass communication researchers as w...
| Otros Autores: | , |
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Thousand Oaks, Calif
SAGE Publications
2002
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| Edición: | 2nd ed |
| Colección: | Colección de libros electrónicos de ULoyola
Libros electrónicos en Ebscohost |
| Materias: | |
| Acceso en línea: | > Texto completo en Ebook Collection (Ebsco) |
| Ver en Universidad Loyola - Universidad Loyola Granada: | https://colectivo.uloyola.es/Record/91796 |
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| Sumario: | The Persuasion Handbook provides readers with cogent, comprehensive summaries of research in a wide range of areas related to persuasion. From a topical standpoint, this handbook takes an interdisciplinary approach, covering issues of interest to interpersonal and mass communication researchers as well as psychologists and public health practitioners. |
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| Descripción Física: | 1 recurso en línea (xx, 874 p.) |
| ISBN: | 9781452261591 |
