APA (7th ed.) Citation

Rust, R. T., & Oliver, R. L. (1994). Service quality: New directions in theory and practice. SAGE.

Chicago Style (17th ed.) Citation

Rust, Roland T., and Richard L. Oliver. Service Quality: New Directions in Theory and Practice. London [etc.]: SAGE, 1994.

MLA (9th ed.) Citation

Rust, Roland T., and Richard L. Oliver. Service Quality: New Directions in Theory and Practice. SAGE, 1994.