Cita APA (7a ed.)

Rust, R. T., & Oliver, R. L. (1994). Service quality: New directions in theory and practice. SAGE.

Cita Chicago Style (17a ed.)

Rust, Roland T., y Richard L. Oliver. Service Quality: New Directions in Theory and Practice. London [etc.]: SAGE, 1994.

Cita MLA (9a ed.)

Rust, Roland T., y Richard L. Oliver. Service Quality: New Directions in Theory and Practice. SAGE, 1994.