Marketing myopia
| Corporate Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | Castellano |
| Published: |
Boston
Harvard Business School Press
2004
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| Series: | Harvard business review onpoint collection. Create then dominate new markets
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| Subjects: | |
| See on Universidad Loyola - Universidad Loyola Granada: | https://colectivo.uloyola.es/Record/81107 |
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| Physical Description: | 55 p.; 28 cm |
|---|---|
| Related Items: | Blue ocean strategy |
