Cita APA (7a ed.)

Kotler, P., Roberto, N., & Lee, N. R. (2002). Social marketing: Improving the quality of life (2nd ed.). SAGE.

Cita Chicago Style (17a ed.)

Kotler, Philip, Ned Roberto, y Nancy R. Lee. Social Marketing: Improving the Quality of Life. 2nd ed. Thousand Oaks, CA: SAGE, 2002.

Cita MLA (9a ed.)

Kotler, Philip, et al. Social Marketing: Improving the Quality of Life. 2nd ed. SAGE, 2002.