Cita APA (7a ed.)

Randall, G. (1994). Trade marketing strategies: The partnership between manufacturers, brands and retailers (2nd ed.). Butterworth-Heinemann.

Cita Chicago Style (17a ed.)

Randall, Geoffrey. Trade Marketing Strategies: The Partnership Between Manufacturers, Brands and Retailers. 2nd ed. Oxford: Butterworth-Heinemann, 1994.

Cita MLA (9a ed.)

Randall, Geoffrey. Trade Marketing Strategies: The Partnership Between Manufacturers, Brands and Retailers. 2nd ed. Butterworth-Heinemann, 1994.